LiveMessaging   Segmentation

Sending messages to users is useful, but the real power of LiveMessaging lies in Segmentation. This allows you to send messages to certain users based on meeting a certain criteria - such as operating system, language, or frequency of use. So you could send one message to your Vista users, and a different one to your XP users.

Click the callout below to see the process in action:

Segmentation Based Messaging

Message creation requires very little effort

The format of your in-application message is entirely up to you. The message and title bar can be branded. The message is formatted in HTML and can have images and clickable areas, and each messge can be tracked for its effectiveness. Messages can have interactive content (surveys, games, opinion polls, etc.), animation (Flash or other formats) and other content supported through standard compliant HTML.

Now that you've seen how easy it is to create and send messages to your users, click below to see how many advantages In-Application Messaging has over traditional email marketing.

Next: Advantages of In-Application Messaging