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Introduction

LiveMessaging
  
How It Works
  Segmentation
  Advantages

LiveBits
LiveMetrics
Conclusion

LiveMessaging   Possibilities and Advantages

 

Message Possibilities

Convert trial users to full product users
Send initial message to introduce the products, target subsequent messages at to offer incentives to upgrade, and create a final call to action with a reminder of trial expiration.

Cross-sell products and services
Promote complementary products, upsell add-ons and additional services, and motivate end users to upgrade.

Inform users of tips, training and seminars
The best time to let a customer know about training is while they are using the product. Introduce users to downloadable videos, training brochures and tutorials.

Gather user information
Incentivize and encourage users to participate in surveys. Easily integrate optional or manditory user registration to gather profile information.

 

Advantages of LiveMessaging

Reach 100% of your customers
Most companies have less than 50% of their users emails. Addresses frequently change, and email is often blocked by junk filters. With LiveMessaging, no email address is needed to reach the user.

Contact customers in the best context
The user is focused on the product, and they are more likely to respond to offers. Capture their attention at the right time - at a Messagable Moment.

Tailor your message to specifc segments
Customize messages based on operating system, locale, usage patters, or program version. Dramatically improve response rates with targeted messages.

Make campaigns highly measurable
Get detailed statistics on the number of messages served, which buy links were clicked, and revenue generated. Simplified A/B testing provides easy ways to test effectiveness.

Next: Automatic Program Updates